About PHA

At PHA we believe in a unique dimension which we have successfully developed and implemented over the last 21 years, utilising our experience in the healthcare industry as well as the clinical knowledge and insights gained. This dimension is known as “Demand Management®” and is a registered trademark and methodology exclusive to PHA.

The Demand Management concept adds to the underlying PHA business model by creating a unique member informed and clinically appropriate consumer driven healthcare delivery approach ensuring a high level of patient advocacy. Customer-centricity sits at the heart of everything we do and fostering close partnerships with our clients ensures that we gain deep insights into their strategic objectives. This allows us to design unique cost effective bespoke solutions that best meet their unique requirements.

This approach is implemented through our Nursed-based member interaction program, supported by our centralised Health Risk Management System, which identifies and targets those members with the highest burden of disease and need for intervention and designs interventions to lower these risks, thereby reducing the risk to the scheme and/or employer.

This concept is exceptionally useful in a corporate environment where the opportunity to integrate this approach with Human Resources strategies, Corporate Occupational Health and Primary Health interventions ensure the synergies of an Organisational Health Strategy are realised and issues such as absenteeism are reduced.